Eye Care Industry Insights
Make confident and bold decisions
Eye Care Industry Insights
Make confident and bold decisions
About Us
Sometimes you just need to verify a decision or eliminate groupthink by gaining a broader perspective and understanding of nuances in the market.
I see it all the time, an eye care business goes $200k down a road that would never yield results. They were missing some key facts or context. Don't let that be you.
Mark has over 23 years of eyecare experience in retail, wholesale, and ecommerce. He also has his doctorate in Organizational Leadership and an MBA in Healthcare Administration. The eye care inustry has nuances all its own, and Mark keeps a close pulse on it.
He specializes in Virtual Try On, Product Acquisition, Insurance Plan Profitability, Platform/Technology Selection, Digital Marketing, and much more.
With 30k industry contacts on social media, if he is unsure, he knows who to ask.
You Don't Know What You Don't Know
New Project Infrastructure Concerns
Some of the largest waste is poor information at the beginning of a project:
- Will this platform meet all of my needs? Does it need other plug-ins to scale?
- Will this technology integrate with my future needs?
- Am I getting the best deal on this product?
On Shore or Off Shore
"I bought this for only $3 each"...but is it really a deal? In the product world, there are many other "hidden costs":
- Product Photography & Digital Asset Creation
- Product packaging and package weight
- Tariffs, FDA Clearance, Broker fees
- Virtual try on availability
Are we on the right Path?
You wonder this all of the time, and for good reason. It is important to mitigate risk as much as possible when taking a new direction. In the early stages, it is also important to track the right metrics and set the right expectations. Benchmark the right competition, and compare apples to apples.
Get "the book on optometry"
New Edition on Amazon
Mark has released a second edition of "Toiletpaper to Tonometry" as a guide for those entering the space and needing to understand the nuances of daily office functions. In his original book, he shares his best tips from owning and managing practices for 15 years. Having visited over 500 offices in his wholesale career, he has witnessed many business models. This version has all of the original great tips and secrets, with updates for those who may be entering the space as a vendor or investor.
Buy now on Amazon!